Birra Moretti - Limited Glass Designs

Take a Sip to Italy

concept | design | social | Awarded Silver at POPAI Awards 2024

How about having a beer with an authentic Italian view? 
It’s possible with an amazing collection of regionally inspired glassware which we’re first launched in the UK. 
These beautiful glasses invite you to “Take a Sip to Italy” and enjoy Birra Moretti with a view of some of the most recognizable Italian regions: Positano, Rome, Rural Tuscany and Siena.

To enhance the experience each glassware box features a QR code, which unlocks an AR portal. Enabling you to play games, discover food recipes from the 4 regions and win prizes.