Heineken Silver
Extra Fresh For Real
activation | advertising | festival
Become the beer brand of choice of Gen Y & Gen Z
Heineken, the globally renowned beer brand, acknowledges the evolving landscape. As the next generation leans towards casual gatherings over traditional outings, there's a shift towards lighter, more inclusive drinks. This change is evident in the rising popularity of sessionable options like hard seltzers, disrupting the beer category. Responding to this shift, Heineken introduces Silver, its most significant launch in 150 years. Silver stands out with a crisper, lighter, and extra-refreshing taste at just 4% alcohol. The challenge lies in successfully launching this beer, tailored to new drinking habits, under the iconic Heineken brand across Europe.
Refresh Fest
During The STREET PARADE in Zurich, we launched Heineken Silver in an extra fresh way.
Building the brand
Introducing Heineken Silver® to the world.
It’s finally here. Meet the new one. The easy one. The 4% one. Like any proper introduction, we’ll start off with introducing ourselves. Setting the stage for the extra refreshing world Heineken Silver® brings to the table. And the park. And the beach. And wherever GenZ is hanging out. First stop: the off-trade.