Affligem
Make beer, not war
activation | advertising | photography | branding
Affligem, the original craft beer, was founded in 1074 when six knights became tired of battling, turned into monks, opened an abbey and started - you might have guessed it - brewing.
Nowadays monks are still very much involved in Affligem as the quality keepers of the beer. So how could we incorporate that rich history in a visual identity? Well we went back in time to meet some of the founding fathers of Affligem.
The monks
To sufficiently tell the 1000 year old story of Affligem, we took out a quill, some ink and illustrated the monks. Resulting in a set of distinctive brand assets in which we depict them as the enthusiastic brewers as well as avid beer drinkers that savour moments of getting together.
