Birra Moretti Sale di Mare
Capturing that coastal character
activation | advertising | photography | branding
Birra Moretti was born in Italy in 1859 and represents the authentic side of Italy. The Italian culture embodies making time for moments and people who matter in a playful and quality way, which allows you to savour the joy in life.
Sale Di Mare is inspired by life on the Italian coast where life is more lively, colourful and bold. We bring this to life by adding a pinch of Italian sea salt to our authentic Italian beer, enhancing the experience for our consumers.
Pinch of Italian Sea Salt
A striking Point of Sale Material (POSM) item.
To truly be disruptive, combine the design (above) with floor (projection) mapping, envisioning animated waves gently crashing against the display.
While it's understandable if this concept cannot be implemented in 100 stores, it would undoubtedly excel in the realm of retail excellence!
Sea Plastic POSM
Birra Moretti Sale di Mare is flavoured with one of the sea's most important treasures: sea salt. It seems only logical to pay a tribute to the sea.
The idea is to create POSM and merchandise created from removed (plastic) sea waste. It would be a great way to support the fight against plastic pollution. And a great story to tell as well: "The sea gave us 'Sale di Mare'. So let's give something back to the sea.”
This inventive way of thinking creates rumour around the brand. It provides innovative POSM and merchandising. And it shows that Birra Moretti doesn't take the resources of our planet for granted. A strong message that touches the heart of Millenials & Gen Z’ers.
Digital OOH
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Digital OOH
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Digital OOH • Digital OOH •
Pack
The opening ritual matches that of what we hold dear. The waves of the Italian sea.